JCDecaux, the UK's largest Out-of-Home (OOH) media owner has today announced a partnership with Bitposter to support the automated trading of its media.
JCDecaux currently delivers over half the digital impressions in the UK OOH market, with an ambition to double its digital audience to one billion viewed impressions per week by the end of 2017.
Bitposter is the leading OOH trading platform, and the partnership will provide buyers with a front-end interface through which JCDecaux is able to deliver automation at scale.
Philip Thomas, Co-Chief Executive Officer at JCDecaux, said: “Through this partnership we will combine the expertise of two market leaders. Using JCDecaux’s SmartBRICS data management platform (DMP) and the front-end buyer interface of Bitposter this partnership will give buyers access to JCDecaux’s inventory via an automated channel, as media moves away from frame-based buying to audience-based trading based on their own first party data or third party data.”
Aidan Neill, CEO of Bitposter said: “We’re really excited by the opportunity offered through our partnership with JCDecaux and believe that by working together we can be successful in driving this next evolution within the OOH media industry”.
This partnership follows a campaign for the FT which ran on the JCDecaux Airport channel. The campaign – bought through Bitposter – used JCDecaux’s data management platform (SmartBRICS) and JCDecaux’s content management system (SmartContent) to deliver targeted creative to audiences as they flew between the US and UK.
About Bitposter – The Automated Platform for OOH Media
The Bitposter platform was built to provide efficiencies in how OOH media is bought and sold today. Bitposter offers a cloud based environment where media owners can list their inventory and buyers can plan campaigns using 1st and 3rd party data sources, negotiate, option and book directly with media owners.