Bitposter, the automated platform for trading for out of home (OOH) media, today announces a partnership with data insight business Oxford Retail Consultants (ORC) to bring proprietary ‘point of interest’ data assets to the Bitposter platform.
OOH media buyers using Bitposter will have access to ORC’s comprehensive StorePointGB data set which will enable them to source the location of and target OOH campaigns near specific retail, service and leisure outlets, from foodstores to fashion, barber shops to banks, nightclubs to nurseries and everything in between, across the whole of Great Britain.
Through this partnership Bitposter is aiming to attract new spend into OOH, as the platform continues to reduce barriers to entry to the OOH sector by making it more efficient and transparent.
Craig Mytton, Chief Revenue Officer at Bitposter, said: “Partnering with ORC enables buyers on our platform access to invaluable ‘point of interest’ data. By undertaking a simple proximity analysis they will be able to enhance the targeting of their campaigns and select the best locations for their OOH activity. We hope that this initial partnership will be well received by our buyers and will create the opportunity to integrate additional ORC data assets and tools into our platform.”
Ben Aspinall, Deputy Managing Partner at Oxford Retail Consultants (ORC), comments: “We’re very pleased to be offering our market leading StorePointGB data set on the Bitposter platform. Those who license the data will find it essential when it comes to planning and delivering their OOH campaigns. We also look forward to offering additional data products and services through Bitposter in the near future.”
About Oxford Retail Consultants
Founded in 1990, Oxford Retail Consultants (ORC) specialises in modelling consumer behaviour and developing Geographic Information Systems (GIS) and the supporting databases. For us, data accuracy is paramount so we have developed, among other datasets, our own locations database – StorePointGB - which is a record of all retail, leisure, healthcare and education locations in GB.
StorePointGB is the most up-to-date and complete record of locations available. This is the ‘go to’ dataset for the retail and property sector.
Our in-house GIS model – StorePointGeo - is market-leading in forecasting retail turnover & profit, housing affordability and audience volumes & profiles for out-of-home media and other roadside operations.
ORC works in a wide variety of markets, from Cinemas to Foodstores, Shopping Centres to Restaurants, Healthcare to Offices. Clients include Retail Property Investors, Retailers, Property Consultants, OOH Media Owners & Agencies, Housing Developers, Strategy Consultants, Private Equity Houses.