101 on out of home

Everything you need to know about out of home, data, and automation.

 
 

About the out of home industry

 

2017 POSTERSCAPE

The Poster-Scape has been created to give an overview of the current Automated and Programmatic companies involved in Out Of Home (OOH) media across EMEA.  We would like the Poster-Scape to be a collaborative document which will be updated every 6 months.  We welcome your feedback and endeavour to accurately represent the OOH Poster-Scape as it continues to evolve.

 

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About bitposter

 

BITPOSTER PLATFORM SPEC SHEET

High level feature set for Bitposter platform for buyers, and APIs for automated guaranteed DSP integration.

 

 

 

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Case studies

 

INTEGRATED MULTI-CHANNEL APPROACH

Targeted out of home integrated into the media mix increasing YOY conversions

 

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CROSS CHANNEL OPTIMISATION

Leveraging data to deliver multi-channel targeting, dynamic OOH investment, and increase sales

 

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DATA DRIVEN LOCATIONS DRIVE SALES

Hyper-local, co-ordinated out of home and programmatic facebook drives traffic in store

 

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MOBILE PERFORMANCE DATA PLANNING

Historical programmatic mobile data leveraged to yield smarter outdoor investment

 

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