Background

 

Bitposter was co-founded in December 2013 by Aidan Neill and Jake Kalliath, who met first when they were MBA classmates at London Business School. Aidan had previously been an investment banker working in the trading businesses of Morgan Stanley, Lehman Brothers and BNP Paribas and was an early stage investor in the London technology scene. Jake had worked  for some of the world’s largest brands within some of the most pioneering digital agencies, such as AKQA and Dare, solving complex customer problems through digital technologies. Based on an initial piece of work within the seller side of the OoH market they saw an opportunity to create huge improvements in efficiency in OoH trading through process automation, with many lessons learned from the technology effects seen directly within the financial services and travel markets. 

“Technology companies like Bitposter, who transfer historically cumbersome, labour driven processes into services delivered by technology from ‘the cloud’ are at the core of a different sort of

 industrial revolution. Ultimately automation is critical to bringing new sources of revenue to all markets. In the OoH market it’s about empowering creative people to tell a great data-led story to the unique and engaged audiences found ‘Out of Home’. Our technology platforms are just a part of that process.” Aidan Neill

Bitposter has raised 2 rounds of venture capital, now has 27 employees in London and Belarus and has delivered a fully transactional platform serving the £1.1bn UK OoH marketplace. 

“It’s been a long and complex journey working alongside some great founding customers to get the platform right, but we are now there. We have built a lot of trust with all our clients and the benefits of automation are becoming clear. I am immensely proud of what we have achieved.” Jake Kalliath

 

The team

 
Aidan Neill CEO & Co-Founder With a background in investment banking and venture capital, Aidan’s interest is in disruptive technologies, business strategy and implementation. He co-founded Bitposter based on direct observation of the effect that technology will have on the way all media is traded. As an investor in early stage technology companies he’s a firm believer in great entrepreneurs with large ambitions. 

Aidan Neill

CEO & Co-Founder

With a background in investment banking and venture capital, Aidan’s interest is in disruptive technologies, business strategy and implementation. He co-founded Bitposter based on direct observation of the effect that technology will have on the way all media is traded. As an investor in early stage technology companies he’s a firm believer in great entrepreneurs with large ambitions. 

Jake Kalliath Head of Product & Co-Founder Jake concerns himself with product vision, and the tangible commercial stepping stones that pave the way.  With a product development background at top tier digital agencies, Jake enjoys building the teams that build revolutionary technology.  For Jake, innovation is solving real world problems at scale, success is doing so inclusively and collaboratively.  He also likes cats.

Jake Kalliath

Head of Product & Co-Founder

Jake concerns himself with product vision, and the tangible commercial stepping stones that pave the way.  With a product development background at top tier digital agencies, Jake enjoys building the teams that build revolutionary technology.  For Jake, innovation is solving real world problems at scale, success is doing so inclusively and collaboratively.  He also likes cats.

Craig Mytton Chief Revenue Officer Craig is responsible for all revenue generation. He brings a wealth of experience from every part of the digital business, having worked for ad. technology companies, like Rubicon Project & Appnexus and agencies like Mediacom & Essence. He is a true digital native who is driven by the desire to bring new sources of revenue to a medium experiencing a revolution driven by digital technology.

Craig Mytton

Chief Revenue Officer

Craig is responsible for all revenue generation. He brings a wealth of experience from every part of the digital business, having worked for ad. technology companies, like Rubicon Project & Appnexus and agencies like Mediacom & Essence. He is a true digital native who is driven by the desire to bring new sources of revenue to a medium experiencing a revolution driven by digital technology.

Paul Wolf Chief Technology Officer Paul works with clients to build new, innovative software services that are fun and easy to use even though they have large, complex infrastructures behind them. He likes taking advantage of as many new technologies as possible as long as they make applications less expensive, faster and better than before. 

Paul Wolf

Chief Technology Officer

Paul works with clients to build new, innovative software services that are fun and easy to use even though they have large, complex infrastructures behind them. He likes taking advantage of as many new technologies as possible as long as they make applications less expensive, faster and better than before. 

Vignatha Reddy Product Manager Vignatha enjoys working closely with clients to solve the toughest challenges in advertising by taking a highly collaborative approach, organising business processes that provide valuable proactive support services and designing product that helps client staff enjoy buying and selling more effectively. 

Vignatha Reddy

Product Manager

Vignatha enjoys working closely with clients to solve the toughest challenges in advertising by taking a highly collaborative approach, organising business processes that provide valuable proactive support services and designing product that helps client staff enjoy buying and selling more effectively. 

 
Mattie Alston Head of Experience  From interaction design to art direction, Mattie converts complex business requirements into a comprehensive user experience. He aims to create products that aren’t just usable and useful but also pleasurable and meaningful, fulfilling business needs while also improving the lives of end users.

Mattie Alston

Head of Experience 

From interaction design to art direction, Mattie converts complex business requirements into a comprehensive user experience. He aims to create products that aren’t just usable and useful but also pleasurable and meaningful, fulfilling business needs while also improving the lives of end users.

Backed by industry leading investors

 
Johnny Hornby CHI, Board Advisor & Investor. Johnny is an entrepreneur who founded one of the most successful agency groups. He started at Ogilvy & Mather, then CDP, followed by TBWA. In 2001, Johnny started CHI&Partners, now a global agency working on major multinational brands. WPP acquired a minority stake for £30m in 2007. In 2013 Johnny launched and runs The&Partnership. It has over 1,400 people, working across 10 marketing disciplines in 23 offices in 17 countries.

Johnny Hornby

CHI, Board Advisor & Investor.

Johnny is an entrepreneur who founded one of the most successful agency groups. He started at Ogilvy & Mather, then CDP, followed by TBWA. In 2001, Johnny started CHI&Partners, now a global agency working on major multinational brands. WPP acquired a minority stake for £30m in 2007. In 2013 Johnny launched and runs The&Partnership. It has over 1,400 people, working across 10 marketing disciplines in 23 offices in 17 countries.

Marc Boyan Miroma Ventures, Investor Marc began his career in media and marketing. In 2003, Marc set up corporate barter company, Miroma International. He has grown the business into one of the leading corporate barter companies in Europe with Miroma International’s growth trajectory recognised in The Sunday Times Virgin Fast Track 100 report on UK businesses for four years in a row between 2008 and 2011. Marc has also focused on building out the Miroma Ventures portfolio, focusing on media, technology and consumer investments.

Marc Boyan

Miroma Ventures, Investor

Marc began his career in media and marketing. In 2003, Marc set up corporate barter company, Miroma International. He has grown the business into one of the leading corporate barter companies in Europe with Miroma International’s growth trajectory recognised in The Sunday Times Virgin Fast Track 100 report on UK businesses for four years in a row between 2008 and 2011. Marc has also focused on building out the Miroma Ventures portfolio, focusing on media, technology and consumer investments.

Charlie Makin Board Advisor & Investor Charlie has spent 35 years in the UK media industry, starting in Saatchi’s media department. He co-found Booth Lockett Makin in 1990, a pioneering, highly entrepreneurial media agency. The agency organically grew to bill £150 million, with 200 staff. BLM sold to Havas Media in 2008 for £26 million. Since leaving following a successful earn out, he has invested in a series of ad tech start-ups. He has a hands on role within Bitposter, advising on business development and marketing.

Charlie Makin

Board Advisor & Investor

Charlie has spent 35 years in the UK media industry, starting in Saatchi’s media department. He co-found Booth Lockett Makin in 1990, a pioneering, highly entrepreneurial media agency. The agency organically grew to bill £150 million, with 200 staff. BLM sold to Havas Media in 2008 for £26 million. Since leaving following a successful earn out, he has invested in a series of ad tech start-ups. He has a hands on role within Bitposter, advising on business development and marketing.

John Botts Board Director & Investor John is a Senior Advisor at Allen & Company, the media & technology investment bank. John was Chairman of UBM plc from 2007 to 2012. He served as the Chief Executive Officer of Citicorp, including the private equity arm, CVC. In 1988 he founded his own investment banking and private equity firm, Botts & Company. In 2003 he was awarded an Honorary CBE in recognition of his contribution to the arts in the UK.

John Botts

Board Director & Investor

John is a Senior Advisor at Allen & Company, the media & technology investment bank. John was Chairman of UBM plc from 2007 to 2012. He served as the Chief Executive Officer of Citicorp, including the private equity arm, CVC. In 1988 he founded his own investment banking and private equity firm, Botts & Company. In 2003 he was awarded an Honorary CBE in recognition of his contribution to the arts in the UK.

Eric Newnham Ballpark Ventures, Investor Eric has spent his whole career in out of home and is widely respected across the industry.  He ran PPL, which was sold to WPP to relaunch as Kinetic, where Eric was CEO. He built the business into the largest international poster buying agency with billings at $4.4bn. Following his earn out, Eric has repeated his success by acquiring and developing Talon into a 90-strong, £200m turnover, outdoor media specialist handling OMG plus other clients. He is also an investor in cutting-edge geo-locational digital business, Blis Media, plus many others.

Eric Newnham

Ballpark Ventures, Investor

Eric has spent his whole career in out of home and is widely respected across the industry.  He ran PPL, which was sold to WPP to relaunch as Kinetic, where Eric was CEO. He built the business into the largest international poster buying agency with billings at $4.4bn. Following his earn out, Eric has repeated his success by acquiring and developing Talon into a 90-strong, £200m turnover, outdoor media specialist handling OMG plus other clients. He is also an investor in cutting-edge geo-locational digital business, Blis Media, plus many others.

John Moulton Better Capital, Investor John is a qualified chartered accountant. He joined Citicorp Venture Capital, and became managing director in London. He was managing partner of Schroder Ventures from 1985 to 1994, and then did a spell at Apax Partners. In 1997 he founded a new venture capital firm, Alchemy. In 2010 he founded Better Capital, a VC fund based in Guernsey. 

John Moulton

Better Capital, Investor

John is a qualified chartered accountant. He joined Citicorp Venture Capital, and became managing director in London. He was managing partner of Schroder Ventures from 1985 to 1994, and then did a spell at Apax Partners. In 1997 he founded a new venture capital firm, Alchemy. In 2010 he founded Better Capital, a VC fund based in Guernsey.