Bitposter was co-founded in December 2013 by Aidan Neill and Jake Kalliath, who met first when they were MBA classmates at London Business School. Aidan had previously been an investment banker working in the trading businesses of Morgan Stanley, Lehman Brothers and BNP Paribas and was an early stage investor in the London technology scene. Jake had worked for some of the world’s largest brands within some of the most pioneering digital agencies, such as AKQA and Dare, solving complex customer problems through digital technologies. Based on an initial piece of work within the seller side of the OoH market they saw an opportunity to create huge improvements in efficiency in OoH trading through process automation, with many lessons learned from the technology effects seen directly within the financial services and travel markets.
“Technology companies like Bitposter, who transfer historically cumbersome, labour driven processes into services delivered by technology from ‘the cloud’ are at the core of a different sort of
industrial revolution. Ultimately automation is critical to bringing new sources of revenue to all markets. In the OoH market it’s about empowering creative people to tell a great data-led story to the unique and engaged audiences found ‘Out of Home’. Our technology platforms are just a part of that process.” Aidan Neill
Bitposter has raised 2 rounds of venture capital, now has 27 employees in London and Belarus and has delivered a fully transactional platform serving the £1.1bn UK OoH marketplace.
“It’s been a long and complex journey working alongside some great founding customers to get the platform right, but we are now there. We have built a lot of trust with all our clients and the benefits of automation are becoming clear. I am immensely proud of what we have achieved.” Jake Kalliath