Bitposter, the automated platform for trading out of home (OOH) media, today announces a partnership with OOH roadside billboard media owner Airoutdoor.
The large number of OOH roadside billboard sites offered by Airoutdoor will deliver additional regional breadth to the Bitposter platform; offering buyers access to a significant number of new billboard sites on major arterial roads within towns and cities throughout England.
With this new partnership Bitposter is continuing to support traditional print billboards (which still account for over 50% per cent of all inventory sales and offer advertisers great value for money). Over 400,000 print and digital OOH billboards can be bought within Bitposter’s General Marketplace.
Paul Inman, the Director at Airoutdoor, comments: “We’re delighted to be offering our network of high quality roadside 48 sheet billboards up and down the country on the Bitposter platform. This relationship will broaden our reach to potential buyers on a national and local scale.”
Craig Mytton, Chief Revenue Officer at Bitposter, said: “We’re very pleased to welcome Airoutdoor onto the Bitposter platform. By listing their inventory within our General Marketplace we are able to provide them with an additional shop window to sell their billboards.
“’The traditional print OOH inventory offered by Airoutdoor provides great value for money for local, regional and national advertisers who are looking to drive awareness and generate sales of their products and services.
“Through this partnership with Airoutdoor our aim is to attract new regional and national revenue into the OOH market.”
Founded in 2013, Bitposter is the leading automated platform for trading out of home (OOH) media.
Built to provide efficiencies and transparency in how OOH media is bought and sold today, Bitposter offers an easy to use cloud based environment where media owners can list both classic print and digital (DOOH) inventory, and buyers can leverage first and third party data to plan, negotiate, option and book activity in real-time.
Ninety-seven per cent of OOH media owners, including: JCDecaux, Exterion, and Primesight, sell their inventory via the Bitposter platform; providing buyers with live availability across more than 400,000 classic and digital screens, across the UK.
Bitposter won the Best Overall Technology for Programmatic Trading Award at The Drum Digital Trading Awards 2017.
Airoutdoor is a Leeds-based outdoor advertising company that develops, builds and sells large-format roadside billboards. After starting out as an independent out-of-home advertising business back in 2011, Airoutdoor now have over 110 billboard placements available in major towns and cities across the UK, specialising in advertising partnerships with small to medium sized businesses.