30 OOH media owners now partner with Bitposter, offering advertisers access to the largest online marketplace for digital and traditional OOH inventory within the UK
Bitposter, the automated platform for trading out of home (OOH) media, today announces partnerships with three media owners: MMedia Group, Elonex and Superspace.
The inventory held by these three media owners will deliver additional regional breadth to the Bitposter platform, providing buyers with access to screens in airports, music festivals, exhibition centres, sports stadia, transport hubs, roadside sites, service stations, high footfall regional retail locations, such as the Bullring in Birmingham, and mobile media, such as a pedicabs, throughout the UK.
With these new partnerships Bitposter increases the number of OOH media owners selling a wide range of traditional print and digital OOH advertising across its general marketplace platform to 30.
Dan Waterman, Brand Director at Elonex commented: "We're looking forward to media buyers being able to access the Elonex Digital Network via the Bitposter platform. Bitposter makes it easy for brands and agencies to position high-impact advertising campaigns exactly where they need to be seen. And with more than 1500 LED screens in roadside locations, city centres, motorway service areas, sports stadiums, shopping centres and entertainment arenas, we believe our network really does deliver effective solutions for every targeting criteria."
Karen Olsen, CEO of MMedia Group, said: “Joining the Bitposter platform will enable MMedia Group to provide advertisers and agencies with a new way to purchase our unique Out of Home offerings. Buyers will be able to secure branding and advertising opportunities at a number of UK airports including London Heathrow, as well as buying space on iconic LED screen sites around the UK, such as the Trinity Walk Leeds region screen which reaches in excess of 11.5 million people annually.”
Sue Powell-Reed, the Managing Director at Superspace, comments: “The Bitposter platform will deliver a fast and efficient way to sell our inventory to many new potential buyers. Advertisers will be able to purchase space on our fine pitch large format advertising screens in retail and roadside locations in Cardiff, Glasgow and London, with sites located in the likes of Kensington High Street and Sloane Avenue.”
Craig Mytton, Chief Revenue Officer at Bitposter, said: “There are a significant number of media owners within the OOH market who are investing heavily in digital and offering new and innovative solutions for buyers. We’re excited to welcome Superspace, MMedia Group and Elonex onto the platform and we are looking forward to helping them drive revenue across all their sites.
“Now we have 30 media owners on the platform we are the largest marketplace within the UK for OOH media inventory. This makes us a vital port of call for any advertiser looking for efficiency and transparency in how they buy OOH media today.”
Founded in 2013, Bitposter is the leading automated platform for trading out of home (OOH) media.
Built to provide efficiencies and transparency in how OOH media is bought and sold today, Bitposter offers an easy to use cloud based environment where media owners can list both classic print and digital (DOOH) inventory, and buyers can leverage first and third party data to plan, negotiate, option and book activity in real-time.
Ninety-five per cent of OOH media owners, including: JCDecaux, Exterion, and Primesight, sell their inventory via the Bitposter platform; providing buyers with live availability across more than 400,000 classic and digital screens, across the UK.
Bitposter won the Best Overall Technology for Programmatic Trading Award at The Drum Digital Trading Awards 2017.
Elonex operate a unique Digital Out Of Home Advertising Network, which stretches across multiple lifestyle environments to make it easy for businesses of all sizes to reach, target and engage with the most clearly defined audiences.
Creating market leading propositions, the Elonex UK Digital Network includes large-format Roadside LED advertising billboards, digital screens at Motorway Service Areas, digital screens at major Entertainment Venues and Shopping Malls, and digital screens at many of our best-known Sports Stadiums.
Elonex also deliver Digital Display technology at large-scale, outdoor City Events and work closely with influential brands to create engaging Experiential solutions.
With a long and successful history of developing and advancing new technology, bringing new e-concepts to market and leading modern day innovation, Elonex is committed to building brands, propelling brand messages and maximising brand engagement through the power of high impact digital display communication.
About MMedia Group
MMedia Group is a leading British advertising and events organisation. For more than 30 years, MMG has served some of the largest brands in the world, creating and supporting memorable campaigns and events that have generated outstanding results with real return on investment.
SuperSpace provide OOH advertising, specialising in digital signs. Using the best digital signage technologies and delivering a simple sales option, we want to give advertisers the very best in outdoor advertising. We currently have a variety of digital screens in major UK cities, including Cardiff, London & Glasgow - concentrating on roadside and pedestrian city centre locations. Due to the unique location of our screens, we also offer interactive and special campaign opportunities, giving you a chance to do a complete take-over of our sites and delivering an immersive experience to your audience.