Bitposter, the award-winning* automated platform for trading out of home (OOH) media, announces the appointment of Cedric Rouse as Business Development Director.
Cedric brings more than 10 years’ experience in the OOH media market and joins from OOH media owner, Admedia, where he spent the last seven years building their sales operations, and most recently performing the role of Head of Agency Sales. Prior to Admedia he also worked at national media owners Clear Channel and JCDecaux.
Cedric’s appointment comes after Bitposter recently announced full service digital agency, Jellyfish, as the 20th agency to join the Bitposter general marketplace. His role will continue to expand on this success by driving revenue from full service agencies, by highlighting the reduced barriers to entry and efficiencies offered through the Bitposter platform.
Cedric will report into Craig Mytton, Chief Revenue Officer at Bitposter.
Cedric Rouse, Business Development Director at Bitposter, comments: “I’m thrilled to be joining an award-winning and fast-growing business. I’m looking forward to communicating the exciting new opportunities on offer in OOH to those agencies who buy inventory through the Bitposter platform. In particular, I’m keen to encourage those agencies who have not thought about OOH before to creatively and efficiently use OOH as part of their campaigns for the first time.”
Craig Mytton, Chief Revenue Officer at Bitposter, said: “We appointed Cedric because of his wealth of experience and proven track record in generating revenue from agencies and in building high achieving sale teams. He will play a vital part in driving the business forward and bringing revenue to the Bitposter general marketplace which is expected to see significant growth by the end of 2017.”
*Bitposter won the Best Overall Technology for Programmatic Trading Award at The Drum Digital Trading Awards 2017