OOH Yes, a new breed of out of home (OOH) planning and buying specialist, today announces a strategic relationship with Bitposter, the award-winning automated platform for trading OOH media, that will see OOH Yes bring the Bitposter platform into its planning and buying toolkit.
OOH Yes, which offers bespoke planning and buying solutions that harness the latest technologies to deliver efficient, cost effective and transparent OOH campaigns, will use the Bitposter platform when buying OOH media on behalf of its diverse client base. Its clients include big blue-chip brands across online retail, fashion and luxury goods, as well as creative, through to mobile marketing agencies.
George Rossides, the Founder and Managing Director of OOH Yes, said: “The increasing digitisation of OOH and new technology in this media has reduced barriers to entry, offering a wealth of opportunities for marketing agencies and brands who would otherwise not have thought to use OOH.
“Our new relationship with Bitposter will help us to continue to attract, on board and add value to those who’ve not previously considered using OOH, by helping us to deliver transparent, data led, cost effective, efficient campaigns.
“Working with Bitposter also makes perfect sense to an OOH specialist like us, because it will help to set us apart from the industry norm and enable us to be the driving force for change in how digital OOH is planned and bought.
“It’s technology, such as the Bitposter platform, that enables a specialist like us to offer increased service levels to clients which is key to the future growth and success of the OOH industry.”
Craig Mytton, Chief Revenue Officer at Bitposter, said: “We’re very pleased to work with OOH Yes who, like us, are committed to breaking down barriers in OOH and making the great opportunities available via OOH media today, and in the future, available to the widest possible market.
“We anticipate working closely with similar new breed specialist OOH agencies in the future who are committed to evolving the industry and bringing new spend into it.”