Bitposter, the leading automated trading platform for out of home, has appointed Craig Mytton as Chief Revenue Officer. He was formally Vice President of the Buyer Cloud at Rubicon Project, where he was responsible for all buying relationships across Europe, Latin America and APAC. He previously had senior roles in programmatic trading at AppNexus, Mediacom and Essence.
Aidan Neill, CEO of Bitposter said “We are delighted that Craig has joined us. He brings a wealth of buying relationships and extensive experience in advertising technology and his contribution will be vital for our next stage of growth.”
Bitposter launched in 2013 to provide an environment where all out of home assets could be automatically traded through one platform. The platform is now being used by the majority of out of home specialists and is exploring other media agency relationships both in the UK and internationally.
“We are at a very important point in our development. The platform is now fully operational and being used and tested by both poster specialists and media owners. We’ve recently launched a specific platform for Talon called Plato.
One of our ambitions is to drive other digital budgets into out of home, Craig will be leading Bitposter’s relationship with the wider advertising eco-system. I’m delighted he has decided to join us.”
Craig Mytton said “Digital spends should grow by a third over 2016 and 2017, hopefully reaching close to US$200 billion next year. The opportunity to tap into this marketplace is huge. Combining the impact of out of home with the precision of digital media is a very powerful combination.”
I’m thrilled to be joining Bitposter. I worked with them at Rubicon Project, where we created a very effective partnership, and I see this as a great opportunity to grow in the UK and other markets.”