Read a collection of the latest news from the world of out of home.
With the challenge of GDPR and issues around viewability, measurement and ad fraud impacting on the digital marketing industry, there has never been a better time for this sector to look at the opportunities...
OOH Yes, a new breed of out of home (OOH) planning and buying specialist, today announces a strategic relationship with Bitposter, the award-winning automated platform for trading OOH media
30 OOH media owners now partner with Bitposter, offering advertisers access to the largest online marketplace for digital and traditional OOH inventory within the UK.
Bitposter, the award-winning* automated platform for trading out of home (OOH) media, announces the appointment of Cedric Rouse as Business Development Director.
Bitposter leverages its existing buy and sell side platform to deliver the Direct Marketplace, which will enable media owners to work more efficiently when taking bookings directly from SMEs and help increase their profitability through automating the whole process.
Bitposter, the award-winning* automated platform for trading out of home (OOH) media, today announces it has signed up the 20th independent agency to its general marketplace, which launched in Q1 2017.
Bitposter is starting to successfully reinvigorate and change the face of the entire OOH sector with its efficient and transparent online automation / programmatic platform.
Bitposter, the automated platform for trading for out of home (OOH) media, today announces a partnership with data insight business Oxford Retail Consultants (ORC) to bring proprietary ‘point of interest’ data assets to the Bitposter platform.
The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across all formats in the UK.
JCDecaux, the UK's largest Out-of-Home (OOH) media owner has today announced a partnership with Bitposter to support the automated trading of its media.
LONDON, 9th JANUARY 2017 – Bitposter, the automated platform for OOH Media, today has announced its first campaign with Essence, a global digital agency...