A universally accepted, cross channel audience metric will enable location based targeting and attribution.
Retail & point of sale
Internet of things technology proliferates retail, enabling data driven screen media to merge with e-commerce.
Content and experience
Access and creation of high quality content at lower costs converts digital screens into portals for premium, interactive experiences.
Plug and play publishers
Automated trading enables any land owner or retail to become a publisher, monetising their high value audiences at the flick of a switch.