BUYERS

 
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Weekly eyeballs across 98% of UK media owners

 
 
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The UK’s most advanced planning and buying platform for OOH & DOOH.

 

Bitposter partners with the largest and most advanced media owners, buyers, and data providers to define the future of a tech-enabled out of home industry. Bitposter partners benefit in being on the cutting edge of innovation at scale.

 
 
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TRANSPARENCY AT THE CORE

Gain access to the most comprehensive view of OOH and DOOH in the market, with no hidden fees or non-transparent margins.  Bitposter buyer platforms bring buyers and sellers closer, so you can plan and buy the media that best meets your objectives. 

 
 
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VALUE DEFINED THROUGH DATA

Take control and leverage your data to inject intelligence and audience measurability into your out of home planning and buying.  Brands that use bitposter consistently see 20% better value and up to 50% better performance compared to traditional planning and buying.  

 
 
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SIMPLIFIED THROUGH AUTOMATION

Whether you’ve planned out of home media before or not, bitposter simplifies the process and intelligence of effective media planning and buying. Bitposter technology makes out of home accessible via both white labelable UI or standard simple APIs to integrate into a platform of your choosing. 

 
 
 

Introducing Buyer 2.0 

Buyer 2.0 combines the power of automation with the precision of real-time audience data to drive value and innovation in out of home media investment.

 

 

 

WATCH THE DEMO

 
 

 

Buyer platform capabilities

 
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UNMATCHED INVENTORY ACCESS

Connect to the largest marketplace for OOH and DOOH with over 98% of all UK inventory and nearly 100% of the UK population.

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ADVANCED WORKFLOW AUTOMATION

Work smarter with innovative workflow automation enabling  planning, buying, and reporting in minutes not days.

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UNLOCK DATA
IN OOH

Unlock the power of your data. Develop smarter plans that work harder and harmonise with your cross-channel activty.  

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TRANSPARANT
REPORTING

Find truth in your out of home campaign activity and gain confidence that your campaign performed as expected.

 
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Inventory and availability across 98% OOH & DOOH

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Geo-demographic audience targeting

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Audience context (eg shoppers vs commuters)

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Precision location targeting, from TV Regions down to long/lats

 
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Flexible day parting down to a single hour of day.

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Inject first or 3rd party data for advanced planning.

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Full planning and buying workflow automation.

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Live messaging service with media owners.

 
 
 
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MOBILE AUDIENCE DATA

Bitposter data lake offers buyers unparalleled cost efficient views of their audiences.

With deep relationships with industry leading data providers, Bitposter predicts movements of precise audiences for more targeted planning, and closes the loop with deep post campaign analytics and attribution.

 
 

Unmatched access to your precise audience.

 

With deep relationships with industry leading data providers, Bitposter predicts movements of precise audiences for more targeted planning, and closes the loop with deep post campaign analytics and attribution.

 
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INDUSTRY DATA STANDARD

Leverage the industry data standard for calculating achieved CPMs across your classic or digital media investment.

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REAL AUDIENCES JOURNEYS

Leverage the power of Bitposter's mobile data lake to understand your audience movements in the real world.

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RETAIL LOCATIONS

Access to retail locations in the UK for optimal media geo-fencing for your precise planning objectives.

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APIs FOR DMPs

Bitposter's comprehensive API suite is integration ready for 3rd party DMPs already in your arsenal.

 

 
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OUTDOOR MADE EASY

With campaign templates, discover the most out of home media has to offer from our community of planning and data experts, including great offers, routes to retail, iconic locations, and live content triggers to name a few. 

 
 

 

Speak to a bitposter representative today.